In the blogger realm, a media kit is a document that outlines the key facts and statistics about your blog. Generally, a media kit is given to potential advertisers or brands that you want to collaborate with. It lets marketers know all about your blog, from which topics you write about to how many followers you have on Instagram. Blogger media kits also typically list collaboration options and prices for the services you offer. If you want to collaborate with a brand, you should definitely have a media kit ready to send. Not only does it make you look professional, but it also shows a potential advertiser why they should work with you.
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